SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats - and is one of the commonest analytical tools. The data from SWOT will often lead to the need for a project to deliver the changes.

The SWOT data will need to be documented, investigated, discussed, and agreed.

The strengths and weaknesses normally arise from within an organization, and the opportunities and threats come from external sources. External Factors that might need to be considered are: